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We acknowledge that Collective Will is fortunate enough to operate on the traditional, ancestral and unceded territory of the Coast Salish peoples–Sḵwx̱wú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations.


About Collective Will

Collective Will is inspired by the notion that we can be bonded by a positive common interest to shape and impact the planet for a brighter future.

We are a part of the Throwaway Culture solution, which is depleting our earth's natural resources and overfilling our landfills around the globe. We want to inspire a new generation of shoppers to re-think the way retail consumption is structured and love what has already been created.

The fashion industry is one of the most pollutive industries globally, and we want to be a part of it's shift. By curating timeless designs and unique secondhand pieces, we're showcasing shoppers that buying secondhand can be exciting and accessible.

A special thank you to Rachel Diamond of R Denim for the creation of the Collective Will logo.



About the Founder

Award-winning Vancouver Fashion & Lifestyle Blogger, Randa Salloum uses her impact in the Fashion Industry to shine a light on sustainable living as a conscious consumer. With a vast network & engaging audience, Randa uses her platforms to encourage knowledge-sharing around sustainability, eco-impact and current events, hosting conversations ranging from fashion, clean beauty, to travel and plant-based eating as well as politics, LGBTQA+ culture and more for a well-rounded, conscious lifestyle.

Randa carries over ten years of experience in the Fashion & Marketing industry. Most recently, Randa promoted informative action in generating a circular economy as the Co-Founder & President of former event ARCHIVE, Canada’s Largest Consignment Pop-Up for Men, Women & Children. In addition, Randa is the Founder & CEO of Vancouver-based boutique marketing agency, CIEL Creative Marketing. CIEL aims to fuel empowerment and education in business owners that can trickle down into its content and customers.