STYLE MUSE | Carey Hulshof, Secret Location

Along with the passion for creating, our Creators experience a life that crafts their careers. It's my pleasure to introduce you to Carey Hulshof, Creative Director & Founder of Canada's first Concept Store, Secret Location.

To know Carey is to know that creative limits don't exist. Since opening Secret Location, Carey has applied her background in design in Milan to expand the brand into the Interior Design space. Garnering global demand for her touch on beauty, each project focuses on sustainability, craftsmanship and responsible production.

Carey and I initially met through the Vancouver event scene. Although our experience in fashion is on different ends of the spectrum, we quickly realized each other's passion for creation.

As an expert in design with extensive knowledge in ethical and responsible production, I knew Carey would be the perfect person to chat with about sustainability in fashion.

Q: What role does a Concept Store play with conscious consumption?

"We have the ability to curate beautiful, responsibly and sustainably made products and make them more easily accessible. We also offer a broad range of custom products that allow our clients to create that one perfect piece. Additionally, our team is incredibly knowledgeable and thoroughly enjoys sharing information on production techniques, sustainability, and social responsibility."

Q: Why do you choose secondhand?

"I love the search and the thrill when you find that one-of-a-kind piece that fits you and your style so well. Not to mention the overall quality that items were produced in."

Q: What is your most coveted secondhand piece?

"My wedding ring. It is from 1916 and means the world to me."

Q: Where do you see the fashion industry heading?

"As technological advances and sustainability initiatives are constantly evolving and being pushed forward, consciously produced items are becoming more and more accessible. Not to mention the huge surge in the second-hand market. As long as consumers continue to drive the market in this direction, huge advances will continue to be made. Every dollar a person spends has an effect."

Q: What fashion lessons do you want to leave for future generations?

"Invest in pieces that mean something to you. It's not about
volume, but quality pieces that add to your wardrobe."

Stay tuned for more stories like Carey's with the Creator Series.
Read about previous creators here.